Paid advertising has never been more competitive — but the fundamentals that separate profitable campaigns from money-burning ones remain the same. In this post we break down the exact campaign structures we use at Brandist to consistently hit ROAS above 4×.
Start With the Right Objective
Most advertisers make the mistake of optimising for traffic when they should be optimising for conversions.
- Start broad (18–65, single country) with 3–5 creatives per ad set.
- Let the algorithm spend for 7 days before making any decisions.